BOTTOM LINE: You want to get published. You want to control the future of your manuscript and your writing career.
Best-selling authors Tom and Marilyn Ross show you how to make your own success-whether you're a published author, entrepreneur, working professional, or absolute newcomer to writing. In this new, expanded, completely revised 4th edition of their self-publishing classic, they empower you to publsih your own work with minimal risk and maximum profits. You'll find:
- Complete step-by-step guidance on publishing and marketing a book
- Production secrets that can cut design and printing costs in half
- cutting-edge advice on e-publishing, print-on-demand and electronic rights
- A detailed Marketing Plan and Timetable to keep you on track
- Proven marketing strategies to get free publicity, reach nontraditional buyers and sell books
- Infomation-packed appendices with marketing contacts, organizations, vendors, complete with names, addresses, and Web sites
- Tactics for penetrating the Internet with killer PR and sales
- Up-to-date case studies and examples of how other publishers excel
- Samples of sales letters, cover designs, catalog sheets and forms
- Dozens of tips and resources for publishing and selling books in Canada
- An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry
- 32 creative ideas for generating capital to launch your publishing company
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