Learn the essential principles of using e-mail to build your readership and platform. Description
E-mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. While social media is usually touted as a primary way to build audience, when it comes to online marketing, e-mail is still the most successful and profitable means of interacting with your readership.
Thankfully, it's easy to get started with e-mail newsletters, and it doesn't require any technical know-how or expertise. It doesn't even require you to pay money until you have a sizable list of names. What you will learn:
- How and why to start building an e-mail list today even if you think you have nothing to say
- How to start sending an e-mail newsletter for free, at no cost to you
- What the major e-mail contact services are, and how to start using them
- 3 different types of content strategies for your e-mail newsletter
- Biggest do's and don'ts for newsletters that get opened, read and shared
- What kind of frequency you ought to maintain
- What is perceived as "spammy" or annoying—and how to avoid any practices that would categorize your e-mails as spam
- How to gauge the success of your newsletters; how to test and improve them over time
As the former publisher and editorial director of Writer's Digest, Jane Friedman is an industry authority on commercial, literary, and emerging forms of publishing. She has spoken at more than 200 writing events since 2001, and is known within the publishing industry as an innovator, cited by sources such as Publishers Weekly, GalleyCat, PBS, and Mr. Media. Jane currently serves as a visiting professor of e-media at the University of Cincinnati, and is a contributing editor to Writer's Digest. Since 2008, she's offered advice for writers at her award-winning blog, There Are No Rules, which receives 55,000 visits every month. Who should attend?
- Anyone who has books to market and promote
- Creative professionals who are building their online platform
- Anyone trying to find and grow their audience
- Writers interested in the basics of e-mail marketing
- Writers who want to learn more about content marketing
OnDemand webinars do not include a critique.