What can you do to help achieve the dream of becoming a full-time writer?
If you've already been published, how can you maximize your books' discoverability?
If you haven't yet been published, but hope to be in the future, how can you begin marketing yourself today in order to drive sales tomorrow?
In this eye-opening seminar, Guy LeCharles Gonzalez, a published poet, journalist, and Director of Programming & Business Development at Digital Book World, the country's most progressive publishing conference and community, gives you the inside scoop on what you need to be thinking about if you're intent on succeeding as an author in the digital age.
Guy will reveal the status is of "traditional" marketing provided by publishers (what do they really do for you, anyway?), why it is now necessary for authors to market themselves and their work, and the most up-to-date tools available for actually doing it.
Promotion is no longer limited to hitting the streets, arranging book signings and radio interviews on your own time and dime. Now you can drive your own PR – online – using a variety of free and inexpensive tools.
No matter what your comfort level with these new digital opportunities, you'll learn how to master the fundamentals, navigate the social media landscape, use it to promote both you and your work, and engage with a die-hard community of potential fans and followers interested in you and your books. What you'll learn:
- What you can do to drive your own sales, before, during and after the publication of your book
- What kind of marketing support you can you expect from a traditional publishing house
- Why your ability to help drive sales can make you more attractive to traditional publishers
- What promotional opportunities are available to you and how much do they cost
Guy LeCharles Gonzalez is a multi-faceted poet, writer, and audience development/marketing professional with more than 15 years of experience in print and digital publishing, as well as public speaking. Guy is currently the Director of Programming & Business Development for Digital Book World, the country's most forward thinking conference for the publishing industry. He is the co-author of Burning Down the House (Soft Skull Press, 2000), and his blog, loudpoet.com, is Command Central for his insights on publishing, marketing and writing in the digital age. He is also a father, husband, and long-suffering NY Mets and Jets fan living in Essex County, New Jersey.
Writer's Digest does not offer any refunds for the webinar. All sales are final.
OnDemand webinars do not include a critique.