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Create Your Writer Platform

The Key to Building An Audience, Selling More Books, and Finding Success as an Author

By Chuck Sambuchino

Format: Paperback

SKU# V6500

You'll Love This Book If:

  • You want to grow your visibility
  • You're looking for new ways to become a successful author
  • You want to build an audience
  • You want to sell more books

Having an effective writer platform has never been more important than it is right now. A writer platform is one of the best tools you can use to combat publishing challenges. This guide by Chuck Sambuchino explores the process of gaining visibility in the literary marketplace and shows you how to market yourself and your work effectively & efficiently. Learn how to create a writer's platform, sell books, make more money, and launch a successful career as an author.

When you read this book, you'll explore "old-school" methods of platform building, such as public speaking and networking, as well as newer methods of platform building, such as blogs and social media; examine case studies of authors who developed successful platform, and formulate your own platform strategy that works best for you. Buy Create Your Writer Platform today!

In This Book You'll Learn:

  • What a platform means and why its important
  • How to build your platform via public speaking, social media, or creating a blog
  • About platform building through author interviews
  • Platform-building techniques

A Word From The Book About Crafting Your Niche:

Building a writer platform essentially means being known for something. So a natural question I’ll ask now is, “What do you want to be known for?” In other words, what do you want people to think of when they think of you? Some quick hypothetical examples of influential people you could be or something you could be part of:
  • The guy who knows everything about chocolate chip cookies and samples them all over the world
  • The girl who blogs all about indie heavy metal music/news
  • The instructional site (with multiple teachers) that’s all about how to get better at blackjack so you can win more money at the casino

Any one of these is a niche. It’s a specialty, an area of expertise. People don’t achieve recognition and popularity by being okay at something. No average basketball player ever made the NBA, let alone became famous. Your goal is to find a niche and own it—with excellent understanding of your content and market, and by providing great material that people can’t get elsewhere.

About the Author:

Chuck Sambuchino is an editor for Writer's Digest Books and edits the Guide to Literary Agents. He is the author of books such as Formatting and Submitting Your Manuscript, 3rd Edition, and How to Survive a Garden Gnome Attack.

Do you love this book? Write a review!

SKU V6500
Author/Speaker/Editor Chuck Sambuchino
File/Trim Size 5.5 x 8.44
Format Paperback
ISBN 13 9781599635750
Number Of Pages 256

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An essential toolbox for emerging writers Review by Jaclyn

Want more peo­ple to see your writ­ing? Start by keep­ing Cre­ate Your Writer Plat­form within arm’s reach of your desk. Even if you think your work will stand on its own with­out self-marketing, this book should give you a firm-yet-friendly nudge in the right direction.

Chuck Sam­buchino cov­ers all the major plat­form avenues — web­site, blog, e-newsletter, non-fiction arti­cles, pub­lic speak­ing, and social media — in just under 250 pages. While that length doesn’t allow for a deep explo­ration of each topic, it pro­vides plenty to get you started.

Like­wise, even if you already know some basics — like how to use Face­book or set up a blog — you won’t need to skip any­thing. As a for­mer pub­lic rela­tions and social media pro­fes­sional who has built sev­eral web­sites, I still gained valu­able insights into how these tools should serve me as a writer. Cre­ate Your Writer Plat­form also intro­duced me to key social media ana­lyt­ics tools to quan­tify my progress.

Sam­buchino crafts his mes­sage so read­ers grasp the impor­tance and mag­ni­tude of the task at hand, yet don’t feel so over­whelmed they don’t know where to begin. Per­haps some of this approach­a­bil­ity stems from the fact that Cre­ate Your Writer Plat­form reads like a blog: more like lis­ten­ing to a friend than read­ing a text­book. I couldn’t pick it up with­out my note­book close at hand — not just because I was tak­ing notes for this review, but because I kept jot­ting down ideas and next steps for my platform-building efforts.

The only big dis­ap­point­ment came with Sambuchino’s treat­ment of Face­book. He presents read­ers with a choice: accept every friend request and use your Face­book pro­file as a pro­fes­sional tool, or keep it closed off and miss an impor­tant plat­form oppor­tu­nity. Face­book pages bridge that gap, allow­ing you to cre­ate a pro­fes­sional pres­ence for your­self with­out open­ing your per­sonal pro­file to the pub­lic. I was dis­ap­pointed that this fea­ture received only a cur­sory men­tion while Sam­buchino described the per­sonal pro­file as an ideal plat­form tool.

pull quote - create your writer platform was tempted to gloss over the case stud­ies at the back of the book, but I’m glad I gave them a thor­ough read. Fic­tion writ­ers may strug­gle with Cre­ate Your Writer Platform’s bias toward non-fiction plat­forms, but will find them­selves well-represented in the case stud­ies. The pre­sen­ta­tion will be famil­iar to any­one who reads blog inter­views: answers to a stan­dard list of ques­tions are included, largely unedited, in the interviewee’s own words/voice. This makes even the best­sellers feel human and relat­able and will leave the reader think­ing “hey, this is some­thing I can do, too.”

It would be easy to fin­ish a book like this feel­ing like I could never rise to the level of the case study authors, or like there was sim­ply too much to do, but I felt just the oppo­site. Cre­ate Your Writer Plat­form will leave you feel­ing ener­gized and ready to get started, even if your niche hasn’t fully revealed itself to you yet.

(originally posted at <a href=""></a>.)

(Posted on 3/28/2014)

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